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GUCCI x AFRICA !

December 2, 2009 Leave a comment

Gucci is preparing to launch its fifth annual charity campaign to benefit UNICEF. The designer handbag brand has raised almost $7 million to support UNICEF’s efforts in education, healthcare, protection, and clean water in the past 5 years. This year’s collection is inspired by Snowman in Africa, the sequel to the best-selling children’s book Snowman in Paradise. Gucci will sell the book alongside its limited edition charity accessories collection in its retail stores and online. 100% of the book’s retail price, and 25% of the bag sales, will benefit UNICEF.

The accessories available include the large Joy Bag, and the smaller coin purse and wallet. As the name of the collection suggests, the purse’s feature an appliquéd snowman standing in a field of African grasses and wrapped up by a native snake. Ladies ! Will you support ?! It will only help to boost the profile of this worth-while collection, I mean its only right !

XoXo BouJeee*Beee

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Categories: AFRICA, Gucci, UNICEF