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Tiger of Sweden Jeans S/S 2010 Lookbook

October 22, 2009 Leave a comment

Laidback 1980’s American west coast and grungy 1990’s style clash in the Tiger Jeans collection for the Spring/Summer of 2010. It’s a play with preppy style in two directions that ends up in an updated interpretation of Americana – a modern blue denim concept that owes its heritage to American style ideals and an easygoing coordination of garments. Denim washes range from original worn-out looks via stonewashed to more purple tones with a hazy look. Colours in other parts of the collection are from a multitude of blue shades to light colours – mainly pastels with an attitude.

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