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Beyonce’s Big Perfume Deal

September 17, 2009 Leave a comment

The news of Beyonce’s new fragrance got a bit lost in the heady whiff of scandal following Kanye West’s display of overeager support of her video at the 2009 MTV Video Music Awards, Beyonce has been the face of perfumes for Tommy Hilfiger and Giorgio Armani but now she has her own contract with Coty for a Beyonce fragrance that will debut next spring. WWD speculates that she could earn up to $20 million over the next three years in the deal. Beyonce’s large fan following and tremendous popularity may add a boost to the celebrity fragrance market which has been slumping recently. One star in the celebrity fragrance arena who continues to thrive is Britney Spears and it is hoped that Beyonce has a similar allure.

Categories: Beyonce, Coty, Fragrance, Perfume